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Event Management & Event Tourism Donald Getz

Event Management & Event Tourism

Donald Getz

Published January 1st 1997
ISBN : 9781882345113
Hardcover
386 pages
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 About the Book 

This classic text/reference has established itself a the college and university leve in the growing fields of event management and event tourism. Its also serves as the training and reference book of choice for professionals in the events andMoreThis classic text/reference has established itself a the college and university leve in the growing fields of event management and event tourism. Its also serves as the training and reference book of choice for professionals in the events and toourism fields. It is the first comprehensive text one event management with systematic coverage of, planning, leadership, organization, coordination, programming, humand resurces and volunteers, financing, marketing, evaluation, impact management. Contains a comprehesive bibliograph, over 600 entries and a detailed index.